The Mayor announced a new £1m Back to Business Fund which will offer up to £5,000 in match funding to small businesses through the Pay It Forward London crowdfunding platform.
Pay It Forward London enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through crowdfunding. Since its launch in April, over 4,000 Londoners have donated over £280,000 to support their favourite local businesses.
The Fund will match every pound raised by an eligible business up to a maximum of £5,000 - or 50% of their campaign target - in sectors which rely on physical trading and have been badly affected by Covid-19 restrictions, including retail, hospitality, leisure, tourism, travel, creative and arts, entertainment and recreation, and health and fitness.
Applications will open on Monday 10 August
. Register your interest now, start crowdfunding and receive coaching support from Crowdfunder to prepare for your funding application: https://payitforward.london.gov.uk/fund